Bicho Bicho
Street foods are staging a comeback, repackaged and repositioned. Quikiams, fishballs, and squidballs, are now selling in malls and train stations where there is heavy foot traffic. And then there are waffles, empanadas, and even native Filipino delicacies like suman, kakanin, ube halaya, and leche flan. More recently, the bicho bicho that you could only buy in bakeries in the province is joining the array of on-the-go snacks. Brothers Bicho Bicho beat everyone else in repositioning the bread to fit a grab-and-go lifestyle. And what innovation did they introduce? The original bicho is now available in several variants. My favorites are the one laced with cinnamon and the other spread with butter and sugar. Yummy! But I have to warn you. Bicho bicho is deep fried so if you’re watching your cholesterol intake, you better restrain yourself from eating more than 1 serving.
I’ve never tried this, what’s in it?
It’s just that. Deep-fried dough laced with sugar. The Brothers Bicho Bicho innovation is in the other flavor they lace the dough with. The bicho bicho if I’m not mistaken is an adaptation of the doughnut. There’s a doughnut-shaped bicho bicho in regular bakeries aside from the long ones.
Oh I’m now totally addicted to bicho bicho.
I prefer the original though. It is quite affordable too.
I like the cinnamon flavored Bicho Bicho. It’s a nice idea for pasalubong. It’s light on the pocket considering it’s only P10/pc. It comes in a box if you buy a dozen which is only P120. Not bad at all.
I wonder if there is someone who can lead me to the company that sells bicho bicho. I am interested to acquire a franchise.
Hey Juliet I’ll look for their number. It’s in the packaging. I’ll get back to you about it tomorrow.
If anyone’s interested to get a Bicho Bicho franchise, here’s their number: 7222461. Juliet I hope you read this.
Got it JuOn, thanks.