On a Lighter Note

Since I am always a passenger and not the driver, I have the luxury to look around while traffic is busy and after browsing for the day’s ‘to do notes’. As Toni mentioned in her previous post, billboards still abound around Metro Manila. Makes you wonder if they are also meant to distract motorists from the seemingly unsolvable traffic congestion in the metropolis.

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Yesterday, I fancied this Coca-Cola billboard in Guadalupe. It seems like just a splatter of paint from afar. As you go nearer, there are figures which you and your car buddy or FX/bus-mates can try to find. Or do it yourself. Like the “hidden mickey” game in Disney Channel. My husband and I did just that. After guessing all the figures, we laughed at our shallowness. What an exciting way to spend a morning on the way to work huh. :) But then instead of letting yourself be consumed by anger/annoyance with the snail-pace movement of all sorts of vehicles, save for motorcycles, on the road, just make something of what is there around you. Just be sure traffic’s at a stand still or you’re not the one on the driver’s seat before you ‘snoop’ around.

4 Comments so far

  1. rach (unregistered) on March 5th, 2007 @ 9:02 pm

    I’ve seen that one and I was amazed by the creativity. There’s another nice version of it at SLEX.


  2. Lynn (unregistered) on March 10th, 2007 @ 4:02 pm

    Kind of retro ‘no?


  3. mansoor (unregistered) on March 14th, 2007 @ 4:25 pm

    we have the same coke design here in karachi too.

    infact, there’s was a whole series of billboards, starting with a closed bottle on a white billboard till this splash of color.

    really good concept.

    -mansoor
    karachi metblogs


  4. Lynn (unregistered) on March 17th, 2007 @ 1:21 am

    MANSOOR, I have seen different coke billboards in Manila with similar retro concepts but they aren’t positioned like they were in your place. I believe that ‘series’ strategy has more impact.



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