Bright Leaf


I got this in the mail today. To all writers, journalists, photographers, and filmmakers…well, you just might be as interested as I am, considering we have about 7,107 islands to scour for relevant reportage.

This is about the Bright Leaf Awards being organized by Philip Morris.

Just for trivia purposes, “Bright Leaf” is a term used to refer to Virginia tobacco, a key ingredient used in the cigarettes we smoke (and no matter how many times we try to quit).

Here’s more on the Bright Leaf Awards…and I quote—

The field is wide open, and the time is ripe to recognize the finest Filipino agriculture journalists.

In response to the growing demand for agriculture journalism, Philip Morris Philippines is inviting all professional Filipino journalists 18 years old and above to submit their entries in the first-ever Bright Leaf Agriculture Journalism Awards, a news and features competition that aims to bring the country’s agriculture industry to the forefront of the Filipino’s consciousness.

Launched in order to give due recognition to outstanding works in Print, TV, Photojournalism, and Radio the competition aims to promote awareness on agriculture and sustainable development-related issues, as well as the advancement of Philippine economy.

A participant can submit a maximum number of three entries, so long as there is only one entry per category and that the same entry is not used for another category. Moreover, an entry should be an original work, published or broadcasted within the period of July 1, 2006 to June 30, 2007 in the Philippines.

Eligible entries are news and features that cover -but are not limited to- topics such as crop (including tobacco) production, livestock, poultry, fishery, aquatic resources, and macroeconomic and microeconomic issues affecting the sector.

At stake for the Grand Award winner of the Agriculture Story of the Year is a brand new Apple laptop, a trophy/ plaque, and fifty thousand pesos (P 50,000) in cash. The Special Award winner of the Tobacco Story of the Year, meanwhile, will receive a brand new laptop, a trophy/plaque, and twenty thousand pesos (P 20,000) in cash. Winners of the seven other categories will receive a trophy/plaque and twenty thousand pesos (P 20,000) in cash. These categories are: Best Agriculture News Story (National Media); Best Agriculture News Story (Regional Media); Best Agriculture Feature Story (National Media); Best Agriculture Feature Story (Regional Media); Best Agriculture Photo; Best Agriculture TV Program/Segment; and Best Agriculture Radio Program/Segment.

Deadline for entries is August 10, 2007, at 7 p.m.

For more information or to download the application form, please visit the official competition website at or E-mail You may also call the Bright Leaf Secretariat at 929-3238 local 107 or 410-1264.

Now cultivate your minds! It’s the season for bounty!

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