Dell Launches Consumer Brand in the Philippines

Dell Capoeira

Apple what?

Last Thursday in Prince of Jaipur at The Fort, Dell Philippines launched its award-winning XPS and Inspiron laptop computer systems for the consumer segment.

And what an arrival it was! In a dazzling display of colors and artistry – featuring a stunning glow-in-the-dark pantomime performance and an enthralling capoeira number – Dell offered possible in-store buyers a vibrant peek of the beauty and power of its Consumer Brands. “Experience Inspiration,” went the tagline.

Dell Mime Hands

For the first time in the Philippines, Dell will be making available through retail partners the award-winning XPS M1330 and the Inspiron 1420 laptops, as well as the Inspiron 530 and slim-build 530s desktops. These were on display during the launch, and then later raffled off to lucky guests, which of course did not include me.

In a statement, Dell Philippines Country Manager Barry Bunyi said: “This is an important initiative for Dell and a great way for us to connect with the Philippine customers we may not have reached in the past. We have had strong success in the corporate segment and the time is right for us to allow the general populace to experience what Dell has to offer.”

For more information, visit www.dell.com, or to communicate directly with Dell via a variety of online channels, go to www.dell.com/conversations. To get Dell news direct, visit www.dell.com/RSS.

Dance

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Photos by Nykko Santos.

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